Mobile = personal

March 10, 2009

Today was my birthday and the greetings I received reminded me once again of all the great people I have in my life. The wishes in numbers: Facebook 42, SMS 10, good old letter 1. But the numbers aren’t that interesting.

What is, on the other hand, is the fact that all of the text messages came from my closest friends and family.

Note to marketers: If you’re going to interrupt people on their mobile phones, better make it personal and relevant.

P.S. And the letter? Well, the most personal of them all: from mom.

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