Few words about ads

September 6, 2009

When thinking about doing some advertising, stop for a moment and answer the following questions.

Would you rather reach the minority of some segment or the majority of one fourth of the world’s population?

Would you rather pay a huge chunk of money based on an estimate or a small amount of money based on actual outcomes?

Would you rather harass people while they are trying to avoid you or help them when they want to hear from you?

When done, go and do some AdWords.


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