Posts Tagged ‘brand’

A Moral to the Story on Timeline

March 2, 2012

There has been a story circulating around in Facebook. An old story (on Internet time scale), but a good story. Seeing it on so many Timelines, it made me think of it in a new way – and thus made me write this post.

The story is about a particular Joshua Bell, a former child prodigy now a world-famous violinist, and how he plays the violin incognito at a metro station in Washington D.C. See the video below for the show.

So, Joshua played for 45 minutes and only 6 people stopped to listen to him. A man who plays a 3.5M dollar violin and usually to a crowd who pays 100 dollars per ticket only earned 32 bucks during that morning. The moral (in the story that is passed along on Facebook) is: If we do not have a moment to stop and listen to one of the best musicians in the world playing the best music ever written, how many other things are we missing?

And I do agree with this. Very much to be honest. Well, at least at first.

After having thought about it, I saw this from another angle. One, that suggests the moral of the story would rather be: we all are subject to our subconscious. Our experiences are made up of not only what we feel but also what we believe. If I hear a violinist on a subway I think its just some background noise to me reading the newspaper and it wont much move me, but if I hear that same violinist at a 18th century theater for a price that makes me know it’s a night to remember, it will most likely move me – a lot.

It’s not only about the content, but also about the context. Image matters.

[Read the full story on The Washington Post]

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