Posts Tagged ‘communications’

The State of Facebook Marketing in Finland 2012

February 13, 2012

Social media is like teen sex. Everybody wants to do it. Nobody knows how.

This wonderful and a bit vulgar thought also resonates with Facebook marketing. Every marketer wants to do something there since the 850 M users are just a click a way – not to mention that the competitor is already there! But how many of these marketers actually know what’s it like as a marketing medium? What to do there? How and when? And what to expect in return for the effort?

We [us at H+K] wanted to fill this cognitive void and so we made a wide research on the state of FB marketing in Finland in cooperation with the social network analysis agency Verkostoanatomia. And I must say (with all my modesty), the research turned out something that hasn’t been seen in Finland to date. Some of the findings are truly fascinating, but I’m even more excited because of the methodology and the sample size. Now one can truly say their plans and actions are based on rock solid facts.

The research was done datamining over 1000 top pages in Finland and surveying 90 of their admins. We used a (currently free) cloud-based datamining service called Sometrik which gave us a chance to monitor those pages almost as if we were using Facebook Insights. It wasn’t an easy job – but it was pretty damn neat!

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The State Of Digital Communications – Our View

December 14, 2011

Before we head towards the time of predictions for 2012 on social media / digital marketing frontier, it’s good to have a thorough look on where we are right now. Here’s something that I came up with my digital colleagues at Hill+Knowlton, trying to paint the picture from a broader, sky-high perspective. We didn’t just want to talk (once again) about how digital has changed communications, but instead try to understand how digital communications (now taken for granted) itself has changed.

The six main themes/points/findings are of course a bit more clear when presented, so for those of you who missed N2 Social Media Hub on 10th November, please ask for more details.

It’ll be nice to see how many of these will be featured in 2012 predictions and trends.

David & Goliath in the realm of communications

May 25, 2010

Here’s one of the basic rules of PR:

“If you don’t communicate, someone else will do it for you.”

We all know what this means. Proactive communications is the key to success.

What it doesn’t mean, on the other hand, is that if do you communicate, someone else won’t still do it for you. And this is especially true in the age of social media.

A recent example.

BP (British Petroleum) had a major oil spill accident in the Gulf of Mexico on the 20th April 2010. Pictures say more than words. A true crisis — for both the company and the environment.

And BP did communicate. They sent out press releases, put up banners on their front page, did a specific landing page for the oil spill and tweeted like hell (see below).

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TEDxHelsinki aftermath

May 15, 2010

I had the pleasure to attend TEDxHelsinki for the second time this Wednesday. It was a huge success (as can be seen from comments on both Twitter and Facebook) — way better than the first one, I must say. Especially the mingling in-between the presentations and at the after party was a nice add. The ideas want to spread, so why not help them out..

There was a whole lot of inspiration in the air, as one might expect. Besides all those random, cross-discipline ideas that truly make TED what it really is, I especially picked up something communications and presentations related. This is what my notebook states:

  • Virpi Kuitunen: How open and fragile, yet strong at the same time can one be. And how it touches the crowd and makes an impact.
  • Anssi Vanjoki: How years of experience shows. In both good and bad.
  • Mikael Jungner: Say something remarkable. Say it in a way that it sticks. One twitterer put it nicely: Jungner made a “social media smart speech”.
  • Jufo Peltomaa: Standing out from the crowd by being yourself rocks.
  • Miina Savolainen: Pictures really say more than 1000 words. No, actually they say more than any words ever could.
  • Juuso Nissilä: Scientific studies to prove your point, common sense to sell it .  (Also, What I want for Christmas.)

Fortunately we’ll have a third one. And the one starting today on the railroad from Helsinki to Shanghai. And I assume these won’t be the last ones either.

The journey from logs to blogs

September 13, 2009

In 1809 John Quincy Adams, the 6th president of the United States, set sails from Massachusetts to St. Petersburg. During the journey he kept a log of the coordinates, weather and all kinds of little things. All in one-line text, in less than 140 letters…

So, 200 years later the Massachusetts Historical Society comes up with an idea to publish the log via — yes, you guessed it — Twitter. Which is kinda crafty, I must say!

Keeping a daily log was no problem for the president-to-be: J. Q. Adams loved to write his diaries, which totaled at a stunning 51 volumes. Should he live today, I’d guess he’d not only tweet but also do some serious blogging.

If he’d be comfortable with today’s media, that is.

200 years ago, his writings must have reached only his family and closest friends. He wrote for them. He wrote for himself. The journey from logs to blogs has been a long. A lot has happened in the last 10 years. An awful lot in the last 5 years. For sure, social media would make him feel awkward and out of place.

But you and I have seen the sea change. We shouldn’t feel out of place. We should understand and embrace the potential of open and accessible conversations.

Our logs are written for the whole world.

Social media guidelines in the social media way

August 27, 2009

Hill & Knowlton — my employer — is currently updating its global social media guidelines. Niall Cook, the worldwide director of marketing technology at H&K, posted the guidelines on Scribd for everyone to see — and to comment.

I just have to love that.

Since the guidelines affect all employers on a more or less personal level, there couldn’t be a better way to write them than the open, transparent and participatory way chosen. The social media way.

Some personal favorite bits of the document:

  • It encourages to use social media (or more precisely, forces). “As communications professionals we must each explore, understand and participate in this social media landscape – – “
  • It addresses potential problems beforehand and offers further help. “If you are in any doubt as to whether your activities fall within these guidelines or just need some advice, there is a 24/7 email hotline you can use – – “
  • It’s not just another document. It has power behind it. “Any complaints that these principles have not been upheld should be put in writing to Hill & Knowlton’s CEO, Paul Taaffe.

You can see the full document on Scribd.

Once again I feel proud to be part of the H&K global team. We try to understand and respect the rules of the social media — and I dare to say we’re doing a pretty good job. And we all know it’s not always the easiest playground for a PR agency.