Posts Tagged ‘crisis comms’

David & Goliath in the realm of communications

May 25, 2010

Here’s one of the basic rules of PR:

“If you don’t communicate, someone else will do it for you.”

We all know what this means. Proactive communications is the key to success.

What it doesn’t mean, on the other hand, is that if do you communicate, someone else won’t still do it for you. And this is especially true in the age of social media.

A recent example.

BP (British Petroleum) had a major oil spill accident in the Gulf of Mexico on the 20th April 2010. Pictures say more than words. A true crisis — for both the company and the environment.

And BP did communicate. They sent out press releases, put up banners on their front page, did a specific landing page for the oil spill and tweeted like hell (see below).

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