Posts Tagged ‘facebook’

The State of Facebook Marketing in Finland 2012

February 13, 2012

Social media is like teen sex. Everybody wants to do it. Nobody knows how.

This wonderful and a bit vulgar thought also resonates with Facebook marketing. Every marketer wants to do something there since the 850 M users are just a click a way – not to mention that the competitor is already there! But how many of these marketers actually know what’s it like as a marketing medium? What to do there? How and when? And what to expect in return for the effort?

We [us at H+K] wanted to fill this cognitive void and so we made a wide research on the state of FB marketing in Finland in cooperation with the social network analysis agency Verkostoanatomia. And I must say (with all my modesty), the research turned out something that hasn’t been seen in Finland to date. Some of the findings are truly fascinating, but I’m even more excited because of the methodology and the sample size. Now one can truly say their plans and actions are based on rock solid facts.

The research was done datamining over 1000 top pages in Finland and surveying 90 of their admins. We used a (currently free) cloud-based datamining service called Sometrik which gave us a chance to monitor those pages almost as if we were using Facebook Insights. It wasn’t an easy job – but it was pretty damn neat!

Read the rest of this entry »


August 11, 2009

Now that FB and FF got their names carved on the tree, a lot of things are going to happen in the playground.

For one, FB gets to hang out with the cool kids.

Also, FB will be jealous no more of everyone talking about what Twitter said.

But still, FB will envy Google and its allowance.

Facebook code of conduct – to friend or not to friend

April 6, 2009

A while ago a friend of mine asked me for a hint on a little social networking dilemma: he had gotten a Facebook friend request from his boss and he didn’t know what to do. For one reason or another he didn’t want his boss to be able to see his “private side of life”, but he didn’t want to just bluntly say “no” to this request, either.

So, he was contemplating on giving the boss a limited access to his info. This of course is one kind of a message in itself, too. Not that far away from a plain “no”. And in some ways even worse than a “no”.

Fortunately we have other social networks too. Some that are better suited for these kinds of contacts. If you have a request from a boss, a colleague, a partner or a client you’re not that familiar with, there’s nothing wrong about giving the “no” on Facebook and politely asking to contact you via LinkedIn.

Here’s an analogy: LinkedIn is like going to a cocktail party. Facebook is like having a beer with friends.

Naturally there is a path from making small talk at a cocktail party to having a casual beer with someone. But it takes a little time and effort. Both online and offline.