Posts Tagged ‘Muutakin’

A Marketing Mastery Poster Child

September 5, 2011

Here’s a marketing campaign I really like. Many marketers could learn a thing or two from it: how to carpe diem, how to mingle online and offline, how to entertain and how to engage.

The story begins with an art student doing her diploma and wondering whether an individual could buy ad space outdoors. She wanted to see something else in the city than the everyday ad clutter. In December 2010 she contacted JCDecaux, a leading outdoor advertising company in the world, and got an OK for her idea. Haluan nähdä muutakin  (“I want to see something else”) campaign was born.

So she made a Facebook page her project, and got 3500 fans in 10 days. She and her fans funded the project, in other words the ad spend for JCDecaux. The participants also collaborated on the poster that was to be placed on the JCDecaux frames. Each participant got to write her own ending to “I want to see…”, and all of the greetings were then made into one collage (see below, click to enlarge).

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