Posts Tagged ‘twitter’

David & Goliath in the realm of communications

May 25, 2010

Here’s one of the basic rules of PR:

“If you don’t communicate, someone else will do it for you.”

We all know what this means. Proactive communications is the key to success.

What it doesn’t mean, on the other hand, is that if do you communicate, someone else won’t still do it for you. And this is especially true in the age of social media.

A recent example.

BP (British Petroleum) had a major oil spill accident in the Gulf of Mexico on the 20th April 2010. Pictures say more than words. A true crisis — for both the company and the environment.

And BP did communicate. They sent out press releases, put up banners on their front page, did a specific landing page for the oil spill and tweeted like hell (see below).

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Posterous not tumbling on Twitter

February 24, 2010

Happened the other day…

I was really blown away by Aviraj’s answer. Yeah, I could’ve seen that some of my followers would’ve replied to give a tip. But that it came from a “Community Evangelist”. Whoa!

What I loved about this approach is that it came out of the blue, but didn’t feel awkward at all. No hard sell. Simply personal service. A true dialogue.

The sad thing of course is, that I had already chosen Tumblr.

This time around…

The journey from logs to blogs

September 13, 2009

In 1809 John Quincy Adams, the 6th president of the United States, set sails from Massachusetts to St. Petersburg. During the journey he kept a log of the coordinates, weather and all kinds of little things. All in one-line text, in less than 140 letters…

So, 200 years later the Massachusetts Historical Society comes up with an idea to publish the log via — yes, you guessed it — Twitter. Which is kinda crafty, I must say!

Keeping a daily log was no problem for the president-to-be: J. Q. Adams loved to write his diaries, which totaled at a stunning 51 volumes. Should he live today, I’d guess he’d not only tweet but also do some serious blogging.

If he’d be comfortable with today’s media, that is.

200 years ago, his writings must have reached only his family and closest friends. He wrote for them. He wrote for himself. The journey from logs to blogs has been a long. A lot has happened in the last 10 years. An awful lot in the last 5 years. For sure, social media would make him feel awkward and out of place.

But you and I have seen the sea change. We shouldn’t feel out of place. We should understand and embrace the potential of open and accessible conversations.

Our logs are written for the whole world.


August 11, 2009

Now that FB and FF got their names carved on the tree, a lot of things are going to happen in the playground.

For one, FB gets to hang out with the cool kids.

Also, FB will be jealous no more of everyone talking about what Twitter said.

But still, FB will envy Google and its allowance.

My Q&A with Biz Stone, the co-founder of Twitter

July 6, 2009

To be more specific, it was a Q and an A, via Twitter and YouTube respectively. Could you be more social media-ish?

Anyways, at this year’s Cannes Lions advertising festival, PR company Hill & Knowlton had a Q&A session with Biz Stone. They asked for questions to Biz via their Twitter account (@hillandknowlton). I of course jumped on it:

@jarilahdevuori tweet

@hillandknowlton tweet

Here’s the vid and Biz’s A to my Q:

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Social media marketing offline: hashtags

June 3, 2009

So you have a nice little brick & mortar business. Let’s say a café. Or a bar. Or a restaurant. Antique store, barbershop, beauty parlour, you name it.

And you’ve heard of this thing called social media. But you just don’t think you have anything to say. Or the time to say it.

Don’t worry. Your customers do.

They just need a little push. A little guidance.

What I’d love to see from the not-so-tech-savvy small business owners would be an encouragement for the customers to speak up in the social media. I want to see a “For Twitter, use #[yourbrand]” on the receipt. A “Tweet your mind #[yourcafé]” sign next to the tip jar. A “#[yourtattooshop]” sprayed on the wall.

Twitter with its hashtags is the new, accessible, transparent and free customer feedback channel. And this would be a nice way to take it to the offline world.

Vappu is introduced to the Twitterverse

May 3, 2009

Finland is now officially on Twitter, which was seen during the festivities of vappu (May Day). Prior to this spring the Twitterverse had never heard the word. That’s not the case anymore, thanks to those, who had time to tweet with all the partying going on (read on for more details on the partying).

Here’s a nice little collage of the concept in form of my favorite vappu related tweets.

vappu tweet @jussipekka

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