Posts Tagged ‘Verkostoanatomia’

The State of Facebook Marketing in Finland 2012

February 13, 2012

Social media is like teen sex. Everybody wants to do it. Nobody knows how.

This wonderful and a bit vulgar thought also resonates with Facebook marketing. Every marketer wants to do something there since the 850 M users are just a click a way – not to mention that the competitor is already there! But how many of these marketers actually know what’s it like as a marketing medium? What to do there? How and when? And what to expect in return for the effort?

We [us at H+K] wanted to fill this cognitive void and so we made a wide research on the state of FB marketing in Finland in cooperation with the social network analysis agency Verkostoanatomia. And I must say (with all my modesty), the research turned out something that hasn’t been seen in Finland to date. Some of the findings are truly fascinating, but I’m even more excited because of the methodology and the sample size. Now one can truly say their plans and actions are based on rock solid facts.

The research was done datamining over 1000 top pages in Finland and surveying 90 of their admins. We used a (currently free) cloud-based datamining service called Sometrik which gave us a chance to monitor those pages almost as if we were using Facebook Insights. It wasn’t an easy job – but it was pretty damn neat!

Read the rest of this entry »